Have you ever been on the brink of making a massive sale, only to lose it at the last minute?
Whether you’re trying to convince people how amazing your product is, persuading your partner to go to a specific holiday resort, or convincing your child to eat their veggies . . . you’re selling.
At the end of the day, we are all salesmen, whether you like it or not. So, wouldn’t it be nice to never lose another sale?
Paul Ross is a Master Hypnotist, author, speaker, sales trainer, and Master Practitioner Of Neuro-Linguistic Programming (NLP). For over 30 years he has taught thousands of people the power of language to sell, influence, persuade, heal and turn stumbling blocks into stepping stones.
Paul has mastered the art of subconscious languaging and dominates any sales meeting he walks into – and he wants to show you how too.
In this episode of the Rock Your Money Rock Your Life, Paul and I discuss why he is so passionate about sales and psychology, how he found himself mastering NLP, and a live example of how to counter the most common sales objection.

Have you ever been on the brink of making a massive sale, only to lose it at the last minute?
Whether you’re trying to convince people how amazing your product is, persuading your partner to go to a specific holiday resort, or convincing your child to eat their veggies . . . you’re selling.
At the end of the day, we are all salesmen, whether you like it or not. So, wouldn’t it be nice to never lose another sale?
Paul Ross is a Master Hypnotist, author, speaker, sales trainer, and Master Practitioner Of Neuro-Linguistic Programming (NLP).
For over 30 years he has taught thousands of people the power of language to sell, influence, persuade, heal and turn stumbling blocks into stepping stones.
Paul has mastered the art of subconscious languaging and dominates any sales meeting he walks into – and he wants to show you how too.
In this episode of the Rock Your Money Rock Your Life, Paul and I discuss why he is so passionate about sales and psychology, how he found himself mastering NLP, and a live example of how to counter the most common sales objection.
What You’ll Learn from this Episode:
- How to dominate any sales meeting
- The meaning the words acknowledge, bless, love, and release
- The dangers of building rapport
- And much more!
“If you’re not leveraging the power of subconscious languaging, you’re leaving a tremendous amount of money and also a tremendous amount of fun on the table.”
Topics Covered:
00:00 – M1 Mastermind
02:28 – Intro to Paul
03:35 – Frogs and the princes
04:49 – Words create your world
06:13 – Practical uses of NLP
09:20 – Tapping into the unconscious mind
13:50 – A better form of language
15:40 – What makes a great salesperson
18:30 – The presupposition
22:00 – Subtle words that sell
24:50 – How to counter objections
27:55 – The dangers of building rapport
30:00 – Connect with Paul
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