Getting Naked: The Bare Necessities Of Entrepreneurship with Joel Primus

How do you build a business you love and feel on purpose without driving yourself to burnout?

Joel Primus, award winning documentary film-maker and author of Getting Naked: the Bare Necessities of Entrepreneurship, believes that stripping back is the key to fulfillment in our success-driven culture.

Joel grew up loving long distance running. As an elite athlete, he represented Canada at the World Youth Games.

It was his goal to be the best. To take on other athletes around the world and come out on top every time, but with goals like these comes massive amounts of pressure and self-expectation.

This pressure was crippling for Joel, and eventually led to losing himself and being unable to compete. Fortunately, these lessons stuck with him when he shifted his focus towards entrepreneurship.

Joel believes that “Entrepreneurship is the journey to self discovery to help us create the opportunities that allow us to find the points of entry into our pain, to release our pain, so we can truly be happy.”

Today, Joel is a serial entrepreneur, author, speaker, former elite marathon runner, the founder of a premium underwear brand, “Naked,” and the founder of Kosan Travel, one of the most successful Kickstarter apparel products of all time.

In this episode of Rock Your Money, Rock Your Life, Joel and I discuss the bare necessities of entrepreneurship, how his love for running led him down a slippery slope, and why personal growth is the key to building a business you love.

How do you build a business you love and feel on purpose without driving yourself to burnout?

Joel Primus, award winning documentary film-maker and author of Getting Naked: the Bare Necessities of Entrepreneurship, believes that stripping back is the key to fulfillment in our success-driven culture.

Joel grew up loving long distance running. As an elite athlete, he represented Canada at the World Youth Games.

It was his goal to be the best. To take on other athletes around the world and come out on top every time, but with goals like these comes massive amounts of pressure and self-expectation.

This pressure was crippling for Joel, and eventually led to losing himself and being unable to compete. Fortunately, these lessons stuck with him when he shifted his focus towards entrepreneurship.

Joel believes that “Entrepreneurship is the journey to self discovery to help us create the opportunities that allow us to find the points of entry into our pain, to release our pain, so we can truly be happy.”

Today, Joel is a serial entrepreneur, author, speaker, former elite marathon runner, the founder of a premium underwear brand, “Naked,” and the founder of Kosan Travel, one of the most successful Kickstarter apparel products of all time.

In this episode of Rock Your Money, Rock Your Life, Joel and I discuss the bare necessities of entrepreneurship, how his love for running led him down a slippery slope, and why personal growth is the key to building a business you love.

What You’ll Learn from this Episode:

  • Why a morning routine can make or break your day
  • Why self-awareness is the key to growth
  • How diversifying can take your wealth to the next level
  • And much more!

“Entrepreneurship is the journey to self discovery to help us create the opportunities that allow us to find the points of entry into our pain, to release our pain, so we can truly be happy.” -

Topics Covered:

00:00 – Rock Your Money, Rock Your Life

01:24 – Intro to Joel


02:17 – The morning routine is the childhood of your day

 
05:07 – A theory about runners

 
08:09 – Healing your pain

 
10:53 – Peeling back the layers


14:33 – You can’t put a price tag on your personal growth

 
17:30 – Awareness first, action second


18:50 – Self worth vs Net worth

 
22:13 – An outstanding entrepreneur

 
29:00 – Nothing has meaning but the meaning you give it


34:40 – Connect with Joel


37:00 – Is it important to diversify?

Connect with Joel Primus:

 

Connect with Rock Thomas:

 

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