If you had the ability to create financial freedom without having to work for someone else, what would you do?
Most people think that they need the standard 9 – 5 in order to “live.” Few people stop to consider that there might be a different, more creative way to become financially free.
After a decade of building multiple online businesses to 8 figures and twice landing on the Inc 5000, Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business.
Jeff’s interest in entrepreneurship began in his 20s when, as a pianist, he was often hired to play in the homes of successful CEOs and business owners. After multiple failed ventures, including a restaurant franchise that left him with a half-million dollars in debt, he found his first success online as an affiliate marketer and was able to pay off his debt in 18 months.
Today Jeff is a highly sought out public speaker, host of the podcast and youtube series: Millionaire Secrets, musician, digital marketing expert, and a loving husband and father to 4 children.
In this episode of the Rock Your Money, Rock Your Life, Jeff and I discuss how he went from $500,000 in debt to a multi-millionaire, the reason he pivoted from music to digital marketing, and how he got mentored by billionaires like Bob McNair.

If you had the ability to create financial freedom without having to work for someone else, what would you do?
Most people think that they need the standard 9 – 5 in order to “live.” Few people stop to consider that there might be a different, more creative way to become financially free.
After a decade of building multiple online businesses to 8 figures and twice landing on the Inc 5000, Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business.
Jeff’s interest in entrepreneurship began in his 20s when, as a pianist, he was often hired to play in the homes of successful CEOs and business owners. After multiple failed ventures, including a restaurant franchise that left him with a half-million dollars in debt, he found his first success online as an affiliate marketer and was able to pay off his debt in 18 months.
Today Jeff is a highly sought out public speaker, host of the podcast and youtube series: Millionaire Secrets, musician, digital marketing expert, and a loving husband and father to 4 children.
In this episode of the Rock Your Money, Rock Your Life, Jeff and I discuss how he went from $500,000 in debt to a multi-millionaire, the reason he pivoted from music to digital marketing, and how he got mentored by billionaires like Bob McNair.
What You’ll Learn from this Episode:
- Top 3 reasons why you’re not finding success
- The ‘secret’ behind becoming a millionaire
- How affiliate marketing can skyrocket your success
- And much more!
“Are you the kind of person that will do whatever it takes?”
Topics Covered:
00:00 – Intro to Jeff
02:00 – Before digital marketing
05:08 – Digital marketing
08:45 – From rock bottom to the top
14:00 – After affiliate marketing
16:30 – Millionaire secrets
18:30 – Can YOU do it?
20:00 – Systems and processes
22:00 – The ENTRE institute
27:00 – New economy fundamentals
29:34 – Why you’re not finding success
31:40 – A message to your younger self
33:40 – Lessons from Bob McNair
36:26 – The sound of music
37:29 – Connect with Jeff
Key Takeaways
“You’re not going to make a million dollars in your first year of podcasting. I started my podcast not because it’s a revenue driver in my business, but because I felt like it was an important way to build a choir of voices.” – Jeff Lerner
“If someone took the time to listen to all my [podcast] episodes, I’d like to think that all their excuses would be exterminated.” – Jeff Lerner
“Man is the fountainhead, the wealth spring of his own value, creation of success in the world. If it is to be, it’s up to me.” – Jeff Lerner
Connect with Jeff Lerner:
Connect with Rock Thomas:
Enjoyed the Podcast? Be sure to subscribe on iTunes and leave a review. It means so much to hear your feedback and we’d love for you to help us spread the word!