From Single Mother To Billion Dollar CEO with Joni Rogers

How do you feel when someone says “You’re not good enough”? 

Do you recoil and give up? Or do you put on your game face and prove them wrong? 

While battling the struggles and responsibilities of single motherhood, Joni Rogers-Kante developed a business plan and set out to make her dream of an innovative cosmetics company a reality.

Time and time again, Joni was told by her close peers that her dreams were ridiculous, that she couldn’t do it, that you need to be a man to run a business.

Well, those people lit a fire inside of her, and in 1999, she founded SeneGence®.Since then, the company has grown to over 1 BILLION dollars in yearly sales. To Joni, the commitment to never giving up (and having the right team!) led her to this success. 

Today, Joni is a loving mother, wife, fearless CEO of Senegence, author of Million Dollar Lips, and a one of a kind BADASS.

On this episode of the Rock Your Money, Rock Your Life podcast, Eric and I discuss why it took her 5 years to complete her business plan for SeneGence®, what she believes to be her purpose in life, and how she and her family are adapting to an ever-changing world.

What You’ll Learn from this Episode:

  • The importance of Support, Encourage, and Challenge (S.E.C.)
  • The secret ingredient to success 
  • Why there is no such thing as fast success
  • And much more!

Choose to live life in love and abundance, and work for it.

Topics Covered:

00:00 – Intro to Joni

02:47 – There’s no such thing as fast success

06:51 – You are the sum of the 5 people you surround yourself with

08:15 – The secret ingredient to success

10:00 – What is your purpose?

13:15 – Your opportunities are endless

16:00 – 18 hours a day makeup 

18:10 – Million Dollar Lips

20:20 – Joni’s mentors

23:35 – A message to one’s younger self

25:40 – S.E.C.

27:15 – Growing up on a farm

29:08 – A changing world

35:15 – Learn about Senegence

36:00 – Lessons learned from 2020

Key Takeaways

“Problems are the bridges to the future. I imagine building that bridge piece by piece.” – Joni Rogers

“Practice being a problem solver.”– Joni Rogers

“You need not be afraid of anything if you prepare for it.” Joni Rogers

Connect with Joni Rogers:


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